Have you ever thought how some businesses always end up quoted in top sites like Forbes or Business Insider, and on the other hand, you’re stuck waiting for a break? It’s probably not luck. Most of them use tools like Qwoted to get featured fast. But what exactly is Qwoted, and how does Qwoted work behind the scenes to land those media spots?
In this blog, we’ll cover steps to help you start showing up where it counts.
How Qwoted Works for Experts and PR Professionals
Image Source: Qwoted
Qwoted is a platform where journalists post requests for expert insights, and professionals can pitch themselves (or their clients) as sources. It’s a direct way for experts to get quoted in articles on sites like Forbes, Business Insider, and Bloomberg without needing to chase down reporters.
For experts, Qwoted is simple. You create a profile that highlights your experience, industry focus, and media-friendly bio. When journalists post queries related to your field, you can respond directly with your insights. If your pitch matches what the journalist needs, you get featured.
For PR professionals, Qwoted is a tool to position your clients in front of journalists actively looking for credible voices. Instead of sending cold emails, you reply to live media opportunities with targeted pitches. The key is to personalize every response, keeping it clear, useful, and aligned with what the reporter is asking.
Qwoted helps cut through the noise. Journalists get qualified sources quickly, and experts/PRs get visibility without spamming inboxes. The platform is structured to reward useful, on-topic responses rather than mass-blasting generic pitches.
What Kind of Requests You’ll Find on Qwoted
Most of what we respond to on Qwoted falls under expert quotes — journalists looking for insights, opinions, or personal experiences for their upcoming stories. These are usually quick responses to specific questions, and they’re where we’ve seen the best return.
But Qwoted also offers other types of media opportunities:
- Product pitches – where reviewers are looking for items to test or feature.
- Guest opportunities – for podcast interviews, YouTube collabs, or panels.
- Speaker requests – for events or expert panels.
For our purposes, we mainly focus on expert quote requests. They’re the most common and typically offer the best chance at getting a backlink or brand mention in an article.
Each request includes a deadline, the type of expert needed, and the topic being covered. The clearer and more relevant your answer, the better your chances of being featured.
How Much Qwoted Costs?
Image Source: Qwoted
Qwoted offers both free and paid plans for experts and PR professionals. The Basic Free Plan allows you to create a profile and respond to queries, but you’re limited to just 2 pitches per month. Plus, there’s a 2-hour delay before you can access new media requests, which can be a disadvantage if you’re aiming for competitive opportunities. However, for those who are just starting out or want to test the platform, the free version is a good way to understand how Qwoted works.
For professionals who need faster access and more pitching freedom, Qwoted offers a Pro Plan at $99 per month, billed annually. This plan removes the pitch limit and gives you real-time access to journalist queries. You’ll also get tools like pitch performance insights, media contact databases, alerts when someone views your profile, and other features that help you monitor your outreach.
There’s also a Team Plan, designed for agencies or teams managing multiple clients. Pricing for this plan is customized based on the team size and the features you need. It includes everything in the Pro Plan plus team dashboards, white-labeled profiles, activity reports, and priority customer support.
We like the Pro Plan. Because a 2-hour delay (on the free plan) can cost you placements. Paid users also benefit from being able to see how their pitches are performing, which helps refine their outreach strategy over time. That said, some users have reported account bans if pitches don’t meet Qwoted’s quality guidelines, so ensure every response is personalized and adds real value.
Are Qwoted Links Worth It?
Yes, they are. When you land a feature through Qwoted, it often comes with a backlink from a trusted publication. These links are natural, organic, and considered white hat — meaning they follow Google’s rules.
But here’s the thing: not every quote comes with a backlink. Some journalists just mention your name or company without linking to you. That’s still valuable. It helps build your authority and credibility, especially when it happens consistently.
Now, not all sites on Qwoted are high-quality. Occasionally, you’ll unlock a request and realize it’s from a site with low traffic or a poor reputation. But in our experience, that’s rare — especially compared to other smaller platforms.
So while you might not land 90+ DR Do-follow links every single time, Qwoted links still are worth pursuing, especially when you aim for long-term visibility and trust.
What Are the Benefits of Using Qwoted?
We’ve used Qwoted enough to say this confidently — when it works, it works.
The biggest benefit? Authority backlinks. If your pitch gets picked, you might get featured on platforms like Forbes, Reuters, or HuffPost. These links are great for SEO and even better for credibility.
Even when there’s no link, just being quoted by a journalist boosts your brand’s visibility and trust. It shows you know your stuff, and over time, that builds up your reputation across the web.
Another underrated benefit is relationship building. If a journalist likes your input, they might come back to you for future stories. We’ve had this happen, and it makes future placements even easier.
Lastly, Qwoted is a less time-consuming alternative to cold outreach. You don’t have to chase journalists — the opportunities come to you. You just need to respond well and respond fast.
Real Examples of What Worked for Us
Here are a few real pitches we’ve sent through Qwoted that landed media coverage — and why they worked.
Landed Media Feature by Explaining No-Fee Travel Cards
- Simple, Relatable Introduction: We introduced the expert in one line, focusing on what they do in plain language.
- Directly Answered the Query’s Focus: Instead of a generic pitch, we started by addressing how a no-annual-fee travel card fits real travel habits (short trips, no overkill perks). This aligned with the reporter’s angle perfectly.
- Explained Benefits in User-Friendly Terms: We avoided marketing buzzwords and explained how the card makes life easier (no spreadsheets, no overthinking). Reporters value pitches that make topics easy for readers.
Featured for Sharing Real Segmentation Data on Email and Web Push Campaigns
- Clear Expert Positioning Without Fluff: The introduction immediately established credibility by stating the expert’s role (founder of a Digital Business Card platform) and tied it directly to the query’s focus — segmentation for email and web push. No lengthy background, just relevant expertise.
- Shared Specific Data Points: Instead of vague claims, the pitch mentioned actual open and click rate improvements (40–50% higher) for activity-based segmentation. Reporters love pitches that give them ready-to-use statistics backed by real examples.
- Provided Actionable Insights: The response explained a practical rule: “If the segment doesn’t change the message meaningfully, it’s not worth creating.” This gave the journalist a strong quote that adds real value to their story.
Wrapping up
Qwoted is one of those tools that gives you a shot at getting featured without chasing down journalists or writing cold emails all day. If you’re looking to build authority, earn backlinks, and get your name out there, it’s worth a try. Yes, it takes effort — but if you’re serious about PR and growth, Qwoted makes it easier. We’ve used it, and it works.
Want to press without stress? Sign up and start pitching. Or let us handle it all for you. Reach out here.
FAQs
1. What is Qwoted and how does it help experts get media coverage?
Qwoted is a platform where journalists post requests for expert sources on specific topics. Experts and PR professionals can respond directly to these queries with insights. If the journalist finds the pitch useful, the expert gets featured in articles, podcasts, or news stories on major media outlets.
2. Is Qwoted free to use, or do I need to pay for results?
Qwoted offers a free plan with limited features—2 pitches per month and delayed access to new journalist queries. For professionals needing faster response times and unlimited pitches, the Pro Plan costs $99/month (billed annually). Paid users get real-time query access and additional tools to track pitch performance.
3. How do I increase my chances of getting featured through Qwoted?
Focus on writing clear, personalized responses that directly answer the journalist’s query. Avoid generic bios or salesy language. Share practical insights, data, or real-life examples that fit the topic. Being quick to respond (especially on a paid plan with no delay) also increases your chances of being noticed.
4. Can PR agencies use Qwoted to pitch on behalf of clients?
Yes, Qwoted allows PR professionals to manage multiple client profiles and respond to journalist requests on their behalf. For agencies, the Team Plan offers extra features like team dashboards and white-label profiles to manage pitching efforts efficiently across multiple clients.
5. What happens if my Qwoted account gets flagged or banned?
Qwoted enforces strict content guidelines to maintain quality pitches. If your account is flagged for spammy, irrelevant, or AI-generated content, you may face temporary restrictions or a permanent ban. Always ensure your pitches are customized, insightful, and relevant to the journalist’s request to avoid account issues.
