Here’s how a good Qwoted pitch looks like.
This pitch is using a plain language. Sure, it’s not for Wired articles, but you can understand how to write pitches.
And don’t forget to close your pitch by offering to answer follow-up questions if needed. This shows you’re open to helping the journalist and not just trying to get free publicity.
Plus, proofread before sending. A well-written, error-free pitch looks more professional and builds trust. Even small grammar mistakes can make a journalist skip your response, especially if they’re on deadline.
Step 4: Respond Quickly and Professionally
Timing matters more than most people realize. Wired journalists often work on tight deadlines, which means the first strong response they get might be the one they use. As soon as you see a relevant request, take a few minutes to craft and send your pitch rather than leaving it for later.
Your response should be professional but friendly. Use a polite greeting, include your short answer, and keep it easy to read. Avoid long introductions about yourself — journalists care more about the insight than a sales pitch.
Speed doesn’t mean rushing carelessly. Take the time to double-check your facts and spelling before hitting send. A well-written, mistake-free answer makes you look reliable and makes the journalist’s job easier.
If possible, provide something unique like a quick data point, a fresh perspective, or an example from your own experience. This is what makes your response stand out.
Step 5: Be Concise and Media-Friendly
Wired articles are usually fast-paced and focused, so journalists prefer quotes that are short and to the point. When you write your response, aim for two to three strong sentences rather than a long essay.
Think of it as writing something that could almost be copy-pasted into the final article. Keep your sentences clear and simple, and avoid filler words that don’t add meaning. For example, instead of saying, “In today’s fast-changing world of technology, we believe cybersecurity is becoming more important than ever,” …
You could say, “Cyberattacks have doubled in the last year, which means companies now spend more on security than on innovation.”
This kind of response gives the journalist a ready-to-use quote with a clear takeaway. It shows that you respect their time and know how to communicate effectively.
It also helps to break down complex ideas into everyday language. Wired has a tech-savvy audience, but they still value clarity over technical jargon. Your job is to make the insight accessible, not to sound overly academic.
Step 6: Follow Up and Build Relationships
Getting featured once is great. But the real value comes when journalists start to remember you. After your quote is published, send a short thank-you note to the journalist through Qwoted or email.
You can also share the published article on LinkedIn or X and tag the journalist. This gives them more exposure and shows that you’re helping amplify their work, which they appreciate.
Over time, keep an eye out for future requests from the same journalist. When they see your name pop up again, they’re more likely to read your pitch because they know you deliver good responses.
Relationship-building takes a little effort, but it’s what turns a single quote into an ongoing source of media opportunities. Some experts become go-to sources for major outlets like Wired simply because they stay professional, helpful, and consistent.
Wrapping Up
Getting featured in Wired is about being ready, fast, and helpful when the right opportunity comes. Qwoted makes that process much easier by putting journalist requests in one place and giving experts a simple way to respond.
If your profile is strong, your responses are clear, and you stay consistent, your chances of getting quoted go up with every pitch. The more you show up and provide value, the more likely Wired writers will remember you for future stories.
And if you need help getting featured on top media sites, just reach out. We’ll help you get featured on top media sites like Forbes, Business Insider, and more!
FAQ
1. How does Qwoted help get featured in wired?
Qwoted connects experts with journalists looking for quotes. Wired writers post requests for expert opinions, and you can respond directly. This makes it easier to get noticed without hiring a PR agency or cold-pitching reporters.
2. Do I need a PR agency to use Qwoted?
No. Qwoted is built for anyone — founders, marketers, or subject-matter experts — to connect directly with journalists. A good profile and well-written responses are enough to get considered, even if you don’t have a PR team.
3. How fast should I respond to wired requests?
As quickly as possible. Wired journalists work on tight deadlines, and the best responses are often chosen within hours. Checking Qwoted daily and replying fast improves your chances of being featured.
4. What makes a good pitch for wired?
A good pitch is short, clear, and focused on giving a unique insight. Journalists prefer ready-to-use quotes written in simple language that add value to their story. Avoid long introductions and keep the response professional.
5. Can Qwoted get me featured in other publications too?
Yes. Qwoted isn’t just for Wired — it lists journalist requests from many top outlets like Forbes, Business Insider, and Fast Company. Once you learn to pitch well, you can use it to build press coverage across multiple platforms.
