The list of top journalists for lifestyle in 2025 is something many readers, brands, and aspiring writers are curious about.
Lifestyle journalism today goes beyond magazines—it shapes how we see fashion, travel, food, and wellness. With trends changing fast, a few standout names continue to set the tone for what’s stylish and influential.
In this blog, we’ll explore who these journalists are, where to find them, and how they’re shaping the lifestyle world this year.
1. Alexandra Avila – REYA Communications
Alexandra Avila, founder of REYA Communications, combines public relations, tourism, and digital marketing to create unique storytelling experiences. Her work supports travel, fashion, and publishing brands, and she often writes about privacy, branding, and lifestyle marketing.
For those looking to connect with lifestyle journalists who bridge PR and consumer culture, Alexandra’s approach is both creative and insightful.
2. Karen Owoc – VA Palo Alto Health Care
Karen Owoc is a clinical exercise physiologist specializing in longevity, obesity, fitness, and a healthy diet. With a background rooted in preventing early-onset heart disease and stroke, she uses lifestyle journalism to highlight the power of food and exercise in wellness.
Karen is an excellent journalist to follow for those interested in health-focused lifestyle reporting, preventative medicine, and fitness communication.
3. Alexandra Kelly – Lifestyle Writer and Editor
Alexandra Kelly is a lifestyle editor and journalist with a sharp focus on trends that resonate with modern audiences. Her work captures the essence of culture, wellness, and lifestyle storytelling, making her a reliable source for brands looking to pitch thoughtful insights in this space.
4. Allison Hageman – Freelance Lifestyle Journalist
Allison Hageman is a digital journalist and lifestyle enthusiast covering everything from consumer culture to lifestyle trends. Her writing style is fresh, accessible, and well-suited for today’s digital-first readers. She brings energy to lifestyle journalism in 2025, particularly in areas like modern living, wellness, and online culture.
5. Helen Siwak – EcoLuxLuv / LIV Magazine
Helen Siwak is the Founder of EcoLuxLuv Comms and editor of multiple lifestyle and luxury publications, including Folio.YVR Luxury Lifestyle Magazine and LIV Magazine. She covers luxury lifestyle, weddings, and heritage brands, and she’s also a correspondent for Retail-Insider.
Helen is one of the most influential voices in luxury lifestyle journalism and an essential figure for those working in branding and luxury storytelling.
6. Lloyd Alter – Author and Lifestyle Commentator
Lloyd Alter is the author of Living the 1.5 Degree Lifestyle and Carbon Upfront! His work focuses on sustainable living and climate-conscious lifestyle choices. As sustainability becomes central to lifestyle journalism, Lloyd’s voice stands out in 2025 for connecting climate change, consumer choices, and everyday living.
7. Athena Valentine Lent – Senior Lifestyle and Finance Writer
Athena Valentine Lent is a senior writer covering lifestyle, higher education, and finance. She is also the author of Budgeting For Dummies (2023) and Personal Finance For Teens For Dummies (2025). Her blend of personal finance and lifestyle journalism makes her a unique voice, especially for younger audiences navigating modern money management.
8. Anaïs C. Lukaku – Lifestyle Writer
Anaïs C. Lukaku brings creativity and a bold perspective to lifestyle journalism, blending culture, lifestyle, and personal storytelling. Her work is diverse, reflecting the many facets of how people experience lifestyle in today’s interconnected world.
9. Alice Alech – Lifestyle Journalist and Author
Alice Alech, based in Provence, France, writes about food, wine, and cultural lifestyle. As a journalist and author, her storytelling reflects the beauty of French culture and Mediterranean living, making her work appealing to global lifestyle readers.
10. Liss Skye – Lifestyle and Branding Writer
Liss Skye is a writer and branding specialist working across tech, lifestyle, and creative industries. Her approach connects modern lifestyle with branding and digital storytelling, offering a fresh look at how lifestyle journalism interacts with innovation.
Conclusion
The list of top journalists for lifestyle in 2025 shows how important these voices are in shaping trends and inspiring readers across fashion, travel, food, and wellness.
Their work blends traditional reporting with social media influence, making them powerful storytellers for today’s world. If you want to grow your presence in lifestyle media, start by connecting with the right journalists and building strong visibility.
Want an easier way to get noticed? Platforms like Qwoted can help you share your insights and get published with credibility.
FAQs
What are the trends in journalism for 2025?
In 2025, journalism is facing a mix of challenges and changes. News organizations are preparing for ongoing pressure from political figures, financial struggles in the industry, and the need to protect their work from AI-driven platforms that often use content without credit. At the same time, we’re seeing growth in digital reporting, multimedia storytelling, and a stronger push for transparency to build trust with audiences.
Is journalism a good career in 2025?
Yes, journalism is still a promising career in 2025, especially for those who are flexible and open to digital opportunities. A journalism degree can lead to jobs in public relations, where specialists earn competitive salaries, or in broadcasting, multimedia production, and live reporting. With radio, TV, and digital platforms in demand, skilled journalists continue to have many career paths to choose from.
What is the lifestyle of a journalist like?
Journalists live fast-paced, ever-changing lives. A big part of their day is spent staying up to date with the latest news and trends. They research, interview sources, and follow credible outlets and social media to pitch new ideas and craft stories. The work often requires odd hours and quick responses, but it also brings variety and the chance to connect with different people and topics every day.
What is the theme of journalism in 2025?
The theme for journalism in 2025 is “Reporting in the Brave New World: The Impact of Artificial Intelligence on Press Freedom and the Media.” UNESCO and media organizations around the world are focusing on how AI is shaping the future of journalism, and how press freedom can be protected in this changing landscape.
Who is the most trusted journalist today?
According to recent surveys, Lester Holt is currently seen as the most trusted journalist in America. Rachel Maddow also ranks highly, which is notable given that Fox News, a conservative network, remains one of the most trusted news services overall.
