When people talk about fashion, they usually think about designers, models, or big runway shows. But the truth is, the way we see and understand fashion often comes from the people writing about it.
In 2025, a few journalists are standing out not just because they cover fashion, but because they bring depth, honesty, and real perspective. They ask tough questions, they spot shifts in culture, and they remind us that fashion is about people, ideas, and the world around us.
That’s why below I’ve shared top fashion journalists to follow.
1. Lisa Armstrong – The Daily Telegraph
Lisa Armstrong is one of the UK’s most respected fashion journalists, leading coverage at The Daily Telegraph. Her writing often blends sharp runway analysis with cultural commentary, making her pieces both informative and thought-provoking.
She has a reputation for being honest, if something works, she’ll highlight it, but if it doesn’t, she won’t shy away from saying so. This makes her one of the most trusted voices in fashion criticism.
If you want to pitch Lisa, make sure your angle adds real insight into the fashion industry. Original perspectives on design, shifts in consumer taste, or fresh takes on how culture influences style can catch her attention.
2. Charlie Porter – Fashion Critic & Author
Charlie Porter has built his name as one of the most influential voices in menswear and contemporary fashion commentary. His work, seen in outlets like the Financial Times and in his books, often explores fashion beyond the surface, linking clothes to art, identity, and society.
He digs into what they mean and why they matter. For a pitch to Charlie, don’t just share a new collection or product, bring a cultural or artistic perspective that makes the story bigger than fashion alone. He responds to originality, depth, and stories that highlight the human side of design.
3. Alexandra Kotur – Town & Country
As the Creative Director of Town & Country, Alexandra Kotur is deeply involved in shaping how fashion, lifestyle, and culture intersect for a luxury-focused audience. Her work leans toward elegance, sophistication, and timeless style, often spotlighting designers and trends that appeal to a more established readership.
Alexandra values stories that go beyond surface beauty, focusing on creativity, craftsmanship, and influence. If you want to pitch to her, think about how your story connects with heritage, artistry, or the evolving definition of luxury.
A thoughtful angle on how fashion is shaping culture, or how culture is reshaping fashion, is far more likely to catch her interest than a standard product pitch.
4. Robin Givhan – The Washington Post
Robin Givhan is the only fashion journalist to have ever won a Pulitzer Prize, and that tells you a lot about her work. She writes for The Washington Post and is known for connecting fashion to politics, culture, and social issues.
Her writing shows how fashion reflects power, identity, and society. Robin is sharp, insightful, and not afraid to be critical.
If you want to pitch her, you need to bring more than just a fashion angle. Think about how your story ties into bigger conversations: diversity, politics, social movements, or culture at large. She responds to stories that are layered, meaningful, and able to stand in a broader cultural debate.
5. Marion Hume – Fashion Journalist & Editor
Marion Hume has had a long and varied career in fashion journalism, with her writing spanning high fashion, sustainability, and global culture. Based in London, she’s worked with major outlets and also writes independently, bringing a sharp international perspective.
Marion is especially interested in fashion’s responsibility, how it affects workers, sustainability, and global narratives. If you want to pitch to her, focus on depth and substance. A story about ethical sourcing, innovation in sustainable materials, or fashion’s impact on society would be far more compelling than a trend report.
She appreciates voices that challenge the industry, so a fresh, honest, and well-researched pitch is most likely to grab her attention.
6. Anna Wintour – Vogue / Condé Nast
Anna Wintour has stepped down as Editor-in-Chief of Vogue, but her influence across fashion media is still unmatched. As Chief Content Advisor at Condé Nast, she continues to shape the global conversation around style, luxury, and culture. Anna is known for spotlighting designers who bring fresh vision and cultural weight. And she has an unmatched ability to set trends that ripple through the industry.
If you’re hoping to connect with her or her team, keep in mind that they value exclusivity, authority, and bold ideas. A pitch should feel polished, culturally relevant, and newsworthy. Don’t just share a product, show how it represents something bigger in fashion or culture.
7. Chloe Malle – American Vogue
As the newly appointed Head of Editorial Content at American Vogue, Chloe Malle represents the next chapter of Vogue’s leadership. She brings a fresh perspective, combining Vogue’s heritage with a more modern, digital-first approach.
Chloe’s editorial choices reflect a balance of luxury fashion with storytelling that connects to today’s audiences. She’s interested in voices and ideas that keep Vogue relevant in a shifting industry.
If you want to pitch Chloe, think about how your story bridges tradition and modernity. Unique designer perspectives, cultural insights, or anything that feels fresh yet timeless will stand out.
Wrap Up
Fashion changes quickly, but the people who write about it shape how we see those changes. The journalists in this list aren’t just reporting trends, they’re giving context, asking the right questions, and holding the industry to a higher standard.
If you’re in fashion, these are the voices worth following closely. Reading their work will not only keep you informed but also help you understand the deeper shifts in culture, business, and design.
And if you’re thinking about pitching them, remember: they don’t need another press release. They’re looking for ideas, stories, and insights that actually move the conversation forward. Bring substance, honesty, and a clear point of view, that’s what gets noticed.
FAQs
1. Who are the top fashion journalists to follow right now?
Some of the most influential voices in 2025 include Lisa Armstrong, Charlie Porter, Robin Givhan, and Imran Amed. They’re not just reporting trends, they shape conversations around culture, design, and business. Following them helps you see fashion with real context.
2. How do I get noticed by fashion journalists?
Journalists notice pitches that bring something fresh and useful. Instead of a generic press release, share insights, data, or stories that connect fashion with culture or business. The clearer and more original your pitch, the better chance it gets attention.
3. What kind of fashion stories actually interest them?
They want more than product promotions. Strong pitches highlight sustainability, craftsmanship, cultural shifts, or designers doing something original. Journalists are always looking for stories that add meaning and go beyond surface-level trend reporting. Depth makes your story stand out.
4. Do fashion journalists still matter with Instagram and TikTok?
Absolutely. Social media spreads trends fast, but journalists give them credibility. They dig deeper, connect fashion to bigger issues, and help audiences understand what really matters. Their work often sets the foundation for the same stories that later go viral.
5. How do I know which journalist to reach out to?
Check what they write about. If someone covers luxury fashion, don’t pitch streetwear. If they focus on sustainability, highlight that angle. Matching your story to their beat shows respect for their work and increases your chances of getting featured.
