Every other day, you see your competitors popping up in Forbes, Business Insider, or some big industry magazine. Their quotes are everywhere. Their brand feels credible, trustworthy — like they’re the go-to expert. And you think, “How are they landing all this press while I’m stuck in the shadows?”
Most of them are using platforms like Qwoted. This is a platform that lets journalists find experts and experts find journalists. But let’s be honest, it’s super competitive.
Dozens of people respond to every request, and if you want to stand out, your pitch needs to be sharp, relevant, and genuinely useful. But people often get stuck — how do you write it the right way so it actually gets picked?
Don’t worry. In this blog, we’ll cover what Qwoted actually is, how does Qwoted work, and how to craft pitches that actually get picked.
What Is Qwoted?
Qwoted is a free platform that helps experts get featured in the media and earn high-quality backlinks from trusted websites. It connects journalists who are working on real stories with professionals who can offer useful insights.
Journalists often need expert quotes for the stories they’re writing — whether it’s about real estate, finance, health, tech, or business. Instead of spending hours searching, they post a request on Qwoted. It’s usually a short message saying what the story is about and what kind of expert they need.
If you’re an expert — maybe you’re a business owner, coach, marketer, consultant, or specialist in any field — you can see these requests and reply with your thoughts. If the journalist likes what you said, they’ll use your quote in their article. And yes, your name, business, or even a link to your website can be included.
As you can see in the image below, this quote from a Fortune article includes the expert’s full name, company, and commentary — a typical example of how Qwoted features show up in real media stories.
Source: Fortune
Qwoted basically gives you a chance to be featured in media stories — without hiring a PR agency or cold emailing random reporters.
It’s different from regular PR because you don’t have to pitch yourself out of the blue. Journalists are already asking for input — you just need to reply well. And it’s way more targeted than other platforms. Most requests are legit and from real reporters writing for well-known websites, magazines, or newspapers.
Now that you’re clear on what is Qwoted. Let’s move on and talk about why Qwoted for SEO are so important.
Why Qwoted Matters in 2025
Qwoted isn’t just another platform. In 2025, it’s one of the most practical tools for getting your name in front of the right people — without paying for ads or hiring a PR firm. It helps experts, business owners, and professionals land real media mentions that build trust, authority, and visibility. Here’s why it matters more than ever this year:
Journalists Want Everyday Experts
Reporters aren’t only looking for celebrities or big CEOs. In 2025, they want real voices — the people who are actually doing the work every day. That means business owners, marketers, consultants, finance professionals, coaches, and others who have hands-on experience.
They want quotes that sound real, not scripted. If you understand your field and can explain things clearly, you’re exactly who they’re looking for.
You Don’t Need a PR Team
Getting into the media used to mean hiring an expensive PR agency. Now, you don’t have to. Qwoted gives you access to real journalist requests, every single day. You can read what they’re working on, see what kind of quotes they need, and send a reply directly — all without a middleman.
It’s a do-it-yourself way to get featured in trusted publications. And it works if you’re consistent and clear in your responses.
Media Mentions Build Trust Fast
When someone sees your name in a place like Forbes or Business Insider, they’re more likely to take you seriously. That kind of trust is hard to earn with ads or cold emails.
But when a respected outlet includes your quote, it shows that others trust your opinion. It tells people you know what you’re talking about.
You Can Earn Strong Backlinks
One of the biggest benefits of Qwoted is the backlinks. When a journalist uses your quote, there’s a good chance they’ll link to your website. These links are powerful.
They come from publications, and they tell search engines that your site is worth paying attention to. Over time, that helps your site rank higher and brings better traffic.
It’s One of the Easiest Ways to Stand Out
The internet is crowded. Everyone is posting, selling, and promoting nonstop. But very few people are getting featured in major media. That’s what makes Qwoted so valuable.
It gives you a chance to show up in places your competitors might not even be thinking about. You don’t need a huge audience or a big marketing budget. You just need to respond to the right requests, with something useful to say.
Helps With SEO, AI Visibility, and Local Trust
Getting quoted in trusted publications doesn’t just build credibility — it also supports your long-term SEO. When journalists link back to your website, those links tell Google (and other platforms) that your content is worth showing. These aren’t just any links, they come from high-authority sites, which helps boost your rankings over time.
It also improves your E-E-A-T — your experience, expertise, authority, and trust — which matters more than ever in how search engines and AI tools like ChatGPT decide whose content to surface. If your name is tied to real media stories, you’re more likely to show up in AI-generated answers and Google’s featured results.
And if those articles include your location, business name, or title, you also get more visibility in local search. This makes it easier for nearby clients or customers to find and trust you.
So whether your goal is to show up in AI answers, improve your Google rankings, or become more visible in your area, Qwoted quietly supports all of it, just by helping you show up where it counts.
How to Use Qwoted: Step by Step Guide
Getting started on Qwoted is quick and easy. Here’s exactly what to do:
1. Go to www.qwoted.com and click the “Join Qwoted For Free” button at the top right corner.
Source: Qwoted
2. If you’re signing up for yourself or your business, select Expert. If you’re signing up on behalf of clients, choose a PR Professional.
Source: Qwoted
3. Fill in your name, work email, password, and job title. You can also sign up using your LinkedIn account to speed things up.
Source: Qwoted
4. Qwoted will send you a verification email. Click the link in that email to activate your account.
5. Once verified, log in and you’ll be taken to your Qwoted dashboard — this is where you’ll see media requests, set up your profile, and manage everything.
Should You Use Pro or Free?
Source: Qwoted
If you’re serious about getting regular media coverage, Qwoted Pro can give you a big advantage, especially if you want to pitch more often and get faster access to journalist requests. And for anyone already familiar with what is Qwoted, the Pro version simply gives you more control and more chances to get featured.
The free version (called Basic) only allows 2 pitches per month and adds a 2-hour delay before you can see new media requests. That delay alone can make a big difference. Because many journalists choose sources within the first hour. If you’re too late, you’re often ignored, no matter how good your answer is.
With Qwoted Pro, which costs $99 per month, you can send up to 35 pitches per month and get real-time access to new requests as soon as they’re posted. You also get helpful features like.
- Profile view alerts (so you know who’s checking your profile)
- Access to the Events & Awards database
- Pitch intelligence and opportunity research tools
These features help you respond faster, choose better-fit stories, and improve your chances of being featured.
There’s also a Teams plan for agencies or businesses that manage multiple clients, offering unlimited pitches and team functionality. That plan has custom pricing and is better suited for groups or PR teams.
If you’re just starting out, the free version is enough to test the waters. But if you want to take Qwoted seriously as part of your content or PR strategy, upgrading to Pro is a smart move.
Now, let’s move on to how to pitch on Qwoted.
How to Write a Qwoted Pitch That Gets Picked
Here’s how to write a solid Qwoted pitch.
Read the Request Properly
Before you even start typing, take 30 seconds to carefully read the journalist’s request. Don’t just skim. Make sure you understand:
- What the topic is
- What kind of answer they need
- Who they’re looking for (founder, expert, specialist, etc.)
- Any specific angle or question they want you to answer
Most people rush this and send something generic. Don’t do that. Tailoring your reply to what the journalist actually asked is one of the easiest ways to stand out.
Start With a Short Introduction
Start with one or two lines about who you are and why you’re qualified to answer. Don’t write your full life story, just the basics.
Example:
“I’m the founder of a digital agency that’s helped over 100 startups with their go-to-market plans. Here’s my take:”
That’s enough.
Give a Direct, Clear Answer
This is the most important part. Focus on answering the journalist’s question in a way that’s useful and simple.
- Stick to 1–2 main points
- Share something based on real experience
- If possible, add a short example or result to back it up
Here’s a bad example:
“We at ABC Solutions pride ourselves on helping clients achieve digital transformation.” (Too vague, sounds like marketing)
And now, here’s a good example.
“We’ve seen that businesses with slower onboarding often lose users early. One client cut churn by 25% just by improving their welcome email flow.”
Keep It Short and Easy to Read
No one wants to read a giant wall of text. Try to keep your full pitch between 150 and 250 words. Use short paragraphs. Avoid big blocks of copy. Make it scannable.
Add a Quick Sign-Off
After your answer, add a clean sign-off with your name, title, and company. If the journalist wants to link to you, this makes it easy for them.
Don’t Try to Be Perfect
A lot of people overthink their replies. They try to sound overly smart or use stiff, formal wording. That’s not what works. Journalists want human quotes — real, practical, relatable.
So keep it honest. Keep it clear. Write like you’re explaining something to a smart friend.
Common Mistakes to Avoid on Qwoted
Many people sign up without fully understanding what Qwoted is meant for. And that’s where things go wrong. So here are the most common things that hold people back on Qwoted, and how to avoid them.
Sending Generic or Copy-Pasted Pitches
This is one of the biggest mistakes. People read one request, write a pitch, and then copy and paste the same reply to 10 other queries. The problem? Every journalist is asking something different — and when your pitch doesn’t match what they’re looking for, it gets ignored instantly.
Read each query carefully. Take a few minutes to understand what the journalist really wants, and write a fresh, clear response just for that request. Even a short, tailored reply will beat a long, generic one every time.
Sounding Too Promotional
Remember, Qwoted isn’t an ad space. It’s not the place to write about how amazing your product is, how many awards you’ve won, or how much growth your company had last quarter.
Focus on being useful. Think of it like helping someone with a problem. Give insights, share an example, or explain something based on real experience. Let your knowledge speak for itself. If it’s good, they’ll quote you.
Writing Long-Winded Replies
It’s easy to think that more words mean more value. But on Qwoted, it’s the opposite. Journalists are on tight deadlines. They skim. If your pitch is long and filled with unnecessary detail, they’ll move on before finishing it.
Keep your pitch under 250 words. Use short paragraphs and break things up so it’s easy to read. Get straight to the point. You don’t need to explain everything — just give them one solid answer that fits their request.
Forgetting to Introduce Yourself
Some people jump straight into answering without saying who they are. Others send brilliant answers but forget to add a name, title, or company. This makes it harder for journalists to use your quote or trust that it’s coming from someone credible.
Always start with a quick line: your name, title, and what you do. It doesn’t have to be fancy. Just something like:
“I’m Alex Chen, founder of a small marketing agency that works with e-commerce brands.”
Giving Up Too Soon
Some people send two or three pitches, don’t hear back, and assume it doesn’t work. But Qwoted is a long game. Journalists won’t reply to every pitch, and sometimes they use your quote without even telling you. If you stop too early, you miss out.
Stay consistent. Set a goal — maybe 2–3 strong pitches per week. Track which types of requests work best for you. Improve your answers over time. Many users don’t get results right away, but within a few weeks or months, they start landing regular features.
Examples of Strong Qwoted Pitches That Got Featured
These real examples show exactly what makes a pitch worth quoting.
#1. Got Featured for Explaining No-Fee Travel Card Benefits
This pitch clicked because it didn’t try to impress — it just explained things plainly. The journalist wanted insights on no-annual-fee travel cards, and the response nailed it by focusing on how real people actually use them.
It skipped the jargon and focused on small wins: earning points without stress, skipping spreadsheets, and building credit gradually.
#2: Behavioral Segmentation That Actually Converts
This pitch stood out because it didn’t overcomplicate segmentation — it just focused on what works. Instead of talking theory, it gave a real example: targeting users who clicked or saved a card in the last 7 days. That simple shift boosted open and click rates by 40–50%. This pitch was clear, experience-based, and gave a number that made the insight feel real.
#3. Real-World Airbnb Analytics That Actually Matter
The journalist asked Airbnb hosts to explain how they use analytics tools to manage and improve performance. This pitch stood out because it focused on real numbers that actually drive bookings. Instead of listing all available tools, we shared which metrics matter most (occupancy, nightly rate, and revenue per night) and how they act on them. We also explained how tools like Hospitable and PriceLabs help with pricing and scheduling, and why wishlist data is ignored. It was honest, practical, and straight from daily experience — exactly what the journalist was looking for.
Final Thoughts
Qwoted helps you get featured on top media sites, like Forbes, AMEX, Business Insider, and more. If you’ve ever wondered what Qwoted is… basically it’s a platform that connects experts with journalists who are actively looking for credible quotes. And using it isn’t confusing either. If you follow the steps we’ve shared above, you can land media links easily.
And the best thing about Qwoted is… you don’t need a PR team or a big following. Just create a solid profile, check requests regularly, and send replies that actually answer what the journalist is asking.
And no doubt, not every pitch will land. But the ones that do can bring serious value — visibility, backlinks, trust, and new business. Stick with it, and Qwoted can become one of the simplest ways to grow your name or brand.
And if you need help writing pitches that get picked? Feel free to reach out or fill out the form.
FAQs
1. What Is Qwoted Used For?
Qwoted is used to help experts get quoted in news articles, blogs, and interviews. Journalists post questions, and you can respond with your insights. If they like your reply, they’ll include it in their story — often with your name, title, and sometimes even a link to your website.
2. Is Qwoted Really Free?
Yes, Qwoted has a free plan. With it, you can send up to 2 pitches per month and see journalist requests (with a 2-hour delay). If you’re just starting out, this is enough to test things. But if you want more access and better chances of getting picked, they also have a Pro plan for $99/month that gives you faster access and more pitch limits.
3. How Long Should My Pitch Be?
Well, keeping it around 150 to 250 words is usually best. Journalists don’t have time to read long replies. Start with who you are, then answer their question in a useful way.
4. How Do I Know If I Got Picked?
Sometimes the journalist will email you or message you directly. But many times, you won’t hear anything — your quote will just show up in the article. That’s why it’s smart to keep track of what you pitch for and set Google Alerts for your name or business. That way, you won’t miss it if you get featured.
5. Do I Need to Be Famous or a Big Brand to Use Qwoted?
Not at all. In fact, many journalists are looking for real people with real experience. If you know your topic and can share clear, helpful advice, you’ve got a good shot. Qwoted is built for everyday experts, not just influencers or CEOs.
